Melo is a brand and website designer, strategist, and creative consultant whose brand oozes casual cool girl vibes. Melo’s talents span a wide range of creative feats, and the fun challenge of crafting her website copy was encompassing everything she does in a clear, concise, and playful way.
Brand messaging update
Seven pages of website copy
New IG bio
“Hello, I’m Melo. The human behind Melo Creative. I’m a color outside of the lines creative with a knack for helping brands shine their best light—both online and IRL.”
“My business has grown tremendously, and I have to think that a big part of it was because of the copy you wrote for me.”
"Working with Kori was super seamless - her process made everything so easy, her timelines are on-point, and we're SO happy with what she's come up with for our sales page and email sequences. She's fantastic!!"
"You don't need a Master's degree to master email marketing. Everything you need to know about using Flodesk to add value to your client's business is right here, waiting for you..."
Long-form sales page
Six email launch sequence
Sydney Kerr and Jessica Hawks are two online business mentors who have revolutionized the way that young people approach the workforce and entrepreneurship. Their most recent educational endeavor, Fluent University, teaches hard skills that online business owners can master to increase their value as service providers.
Celeste and the team at Sainte Noire put an unparalleled amount of thought, work, and psychology into the brands and websites that they create. Having worked with a few of her clients in the past, I was honored when she came to me for her updated website copy. Her preference for bold language and prose-like writing was a challenge that I was so happy to undertake.
Brand messaging and tone of voice strategy
Six pages of website copy
“Sainte Noire melds the past with the future, tapping into art, fashion, design, and humanity to build brand experiences that are magnetic and memorable.”
After launching, Sainte Noire took an extended break from social media, and still rounded out the year with an overflowing roster of perfectly aligned, dream clients.
BLYNK Social is a creative studio that specializes in brand and web design, and social media management. They take a distinctly Gen-z approach to branding, business, and social media strategy, and create brands that stand out for being playfully professional. Scroll through the whole welcome guide below, but make sure to check out page five (my personal favorite part).
Two pages of website copy
“At BLYNK Social we infuse color, fun, and personality into everything we do… and in turn, create TRUSTWORTHY and LOVEABLE brands that attract loyal customers and leave a lasting impact.”
“I had a great experience with Kori! The whole process was very smooth and I appreciated the timeline and draft dates! This is my first time working with a copywriter so I didn’t know what to expect but Kori is so friendly and allowed me the space to talk freely about my business and myself as a business owner.”
Courtney and Kailyn are a powerhouse OBM & SMM duo who are slowly but surely taking over the online space. After massively scaling their own businesses on social media, they created the Instagram Toolkit as a way to give new online service providers the vetted, trusted tools they need in order to run a successful social media business.
“When you’re starting and scaling your business on social media, it can be difficult to know what’s right for you and your clients. With so much conflicting information, it’s too easy to feel lost and confused. So, we created the solution…”
"Kori is the real deal - she is not only communicative, kind, and fun to work with, but so, so great at what she does. She clicked right into our sort of spunky Zillennial brand voice instantly. Her ability to take the words right out of your mouth and make them sound even better left us with barely ANY notes to give her. I've already recommended her to other business owners in our corner of the internet, and I'd recommend her to you without a second thought!! Literally run."
Chirp Beauty offers virtual aesthetic services for the modern world. By helping clients create and maintain a skincare and treatment routine without having to leave their homes, Chirp is actively working to make confidence, skincare knowledge, and esthetic services more accessible. Their vibe is cool, calm, and collected—a spa-like feel meets a cute and peppy personality.
Four pages of website copy
“At Chirp Beauty, we want you to be the most confident version of yourself–inside and out. This means assessing your lifestyle, your skin concerns, and your products to create a routine that is manageable, fun, and effective. We take your skin on a corrective journey, and deliver a transformation no matter where you’re starting out. Welcome to your skin’s sanctuary.”
“Kori's process is extremely well thought out, intentional, and professional. She created all of the copy for my website and I'm obsessed with how it came out. Kori learned who I was and what my voice of my brand was very quickly and perfectly. She completely understood the assignment :) Highly recommend, 10 out of 10!”
Website Copy + Sales Pages
"Creatives are told that they should expect to be broke their entire lives. That if they want to live off of their passions, they should be prepared for a tough road ahead. I say f*ck that. Rigid standards and “shoulds” have never been my thing anyway. With over 1,300 students, our Wealthy Web Designer community is proving that running a creative online business can be passion-filled and profitable AF."
Following the launch of her rebrand and refreshed copywriting, Becca Luna Education had the biggest Black Friday sale to date with sales that pushed their annual profit well past the seven-figure mark.
“I believe that there is no limit to what women can do, which is why I help them redefine what it means to be a self-made success. Regardless of your circumstances, you can have everything you’ve ever wanted. All you need is the right person supporting you on your relentless pursuit of passion.”
Anna made her investment into copywriting back more than 22 times within three weeks of launching her website. One client reached out for the very first time to express how much they resonated with her website and pay in full for her highest coaching container: $9,000.
“I keep coming back to Kori time and time again because she's the GOAT. Not only has she become a friend but she's an amazing asset on my team that I know I can trust 100% with my business and she always delivers results. You're literally saying I don't like making money if you question working with her.”
“I felt like you were reading my mind during the whole process. For someone who has difficulties taking thoughts and writing them into words that actually make sense, the whole process and final masterpiece were aligned, strategic, and made me feel a lot more confident.”
“By supporting the creative female founders of today, I am carving out a world where women are represented as leaders and authorities. I believe that women deserve to rule the world, be seen as change-makers in their space, and to chase their passions relentlessly. By helping them funnel all of their creativity, joy, tenacity, and drive into a personalized brand experience, I am equipping them with the tools they need to inspire and impact their audience. And by being here, you’re showing the women around you that anything is possible.”
“Being able to listen to my heart and find the right path is one of my strongest traits. So, when my intuition was telling me that working a corporate job was no longer serving me, I listened. I’m a 3/5 generator and a Sagittarius, so it all checks out.”
“Working with Kori was one of the best investment decisions I've made in my business. I chose her VIP package and was blown away by all that she provided for me in a day. She truly captured the essence of my business. After a seamless and productive VIP day, I was able to confidently launch my website one week later. I know I will be working with her again in the future for launches and copywriting needs!”
Since launching her website, Cinneah’s star has steadily been on the rise. She has helped hundreds of people find high-paying jobs using their transferable skills, regardless of the unpredictable job market. She has collabed with some huge names in the financial world (including Her First $100k, Essence, and US Bank). And the best part is, this is only the beginning.
"Sis, we know you’re tired of white guys telling you what to do with your hard-earned money. So we’re switching up the conversation. This is modern financial education, with a community of 9-5 hotties and entrepreneurial hustlers just like you.
No overbearing crypto-bros telling you to go all in on the latest whatever-coin. No old rich people talking about “back in my day.” And most importantly, no sacrificing the luxury you live for."
“The PLL mission is, first and foremost, to inspire women and girls to build the confidence to lift barbells and become critical consumers of “diet culture.” We help our community curate a new mindset surrounding fitness–that it’s not about getting smaller, but more about what you can do with your body when it’s strong.”
“KORI IS A WORD MAGICIAN!! She took everything I shared with her about my mission/vision and put it to words. I was nervous to work with a copywriter for the first time, because I wasn't sure if they could capture my voice...but Kori nailed it! I legit got teary eyed reading my new copy on my site! Kori has awesome energy, communicates well, and was super understanding of my teacher schedule during our VIP, which I appreciated!”