In a nutshell...
I am a conversion copywriter and messaging strategist who uses market research, buyer psychology, and personality to bring buyers to your business like zillennials to a Reformation sample sale.
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It takes more than a great idea to build an unforgettable brand. If that were the case, you’d be a gajillionaire by now and I’d be out of a job. The secret to building a business that becomes an industry stand-out is...
Because, a world where money lands in the hands of the clever, the thoughtful, and the creative is a world where beauty, passion, empathy, and humanity lead the charge. Put simply: copywriting puts money in the hands of creatives.
In my work, I put personality, connection, and vision above profit (which, incidentally, results in more profit… funny how that works). My work is narrative-driven, psychology-backed, and unafraid to push boundaries, be playful, and break rules. To me, there’s no point in existing in the infinite online space unless your corner of it is joyful, useful, unique, or all of the above.
The investment into copywriting pays off immediately in a much-needed dose of confidence and clarity for you and your business, and pays off repeatedly over time in cold, hard cash. What could possibly be better than that?
Founded by a celebrity esthetician with 25+ years practice on Hollywood's favorite faces, Olga Lorencin Skincare is a science-backed skincare brand that values efficacy over everything. In the middle of a brand refresh and a major marketing push, Olga and her team worked with me to rewrite her product descriptions and freshen up her professional bio.
An icon in the online space, Becca Luna teaches aspiring web designers to become booked out with high-paying dream clients. Working through a massive rebrand, Becca brought me on to write her website and sales pages for her 5 signature offers. This rebrand and copy update resulted in her best Black Friday sale of all time and a seven-figure year.
Flynanced founder Cinneah El-Amin is leading the charge of rich, hot 9-5 baddies. Though her brand was on the up-and-up before her rebrand and website copy update, crafting rock-solid, instantly recognizable brand messaging has helped her confidently carve out her space in the financial fluency field.